Building a Central Platform for Marketing Assets
| Team | Medical experts, UX designers, and developers |
| My Role | Lead Designer |
| Responsibilities | Research, Design, Testing |
| Platform | Web App for Internal Marketing Teams |
Overview
This project was about building a web-based asset hub for storing and managing marketing content.
The platform brings together scripts, creatives, documents, and campaign materials used across teams.
It was a fresh product, and I worked on it from the ground up.
Problem
No Single Source of Truth
Before this platform existed, assets were spread across folders, drives, and messaging tools.
Finding the right file often meant asking around or recreating something that already existed.
Teams didn’t always know:
- Which version was approved
- Whether an asset was still valid
- Where to find campaign-specific content
The issue wasn’t lack of content.
It was the absence of a clear, shared system.
Solution
One Place to Find and Use Assets
The goal was to create one place where teams could confidently find and use marketing assets.
Not just storage, but a system that supports real marketing workflows.
The asset hub was designed to:
- Centralize all marketing materials
- Make discovery fast and reliable
- Support different asset types and teams
- Give visibility into how assets are being used
Research
Understanding How Teams Actually Work
Since this was a new product, I spent time understanding how different teams actually work.
I spoke with marketing, sales, and content stakeholders and mapped their day-to-day flows.
A few patterns became clear:
- People search first, browse second
- Context matters as much as the file itself
- Teams want reassurance that an asset is approved and current
- Managers care about visibility and adoption
These insights shaped the structure and interactions of the platform.
Designing for Real Campaign Workflows
I also looked closely at how marketing teams plan and run campaigns.
Assets are rarely used in isolation — they’re reused across channels, regions, and timelines.
This highlighted the need for:
- Clear categorization by campaign, objective, and channel
- Visibility into usage rights and status
- Easy reuse without duplicating files
Understanding marketing workflows ensured the product fit naturally into existing processes.
Design
Building for Speed and Clarity
The design focused on speed, clarity, and predictability.
I kept the interface straightforward and easy to scan.
Key design decisions included:
- Clear navigation for different asset sections
- Strong global search as the primary entry point
- Asset cards that surface key information at a glance
- A dedicated reports view for usage and activity
The goal was to reduce time spent searching and help users act with confidence.
Design System — Ensuring Consistency and Scale
To keep the product consistent and scalable, I built a lightweight design system alongside the UI.
It included reusable components for asset cards, filters, tables, and charts.
Having a system in place made it easier to:
- Maintain consistency
- Scale new features
- Collaborate smoothly with developers
Results
A Single Source of Truth
The final product gave teams a clear, shared space to manage their marketing assets.
What changed:
- Finding assets became faster
- Duplicate work reduced significantly
- Teams felt more confident using shared content
- Managers gained visibility into usage and adoption
The asset hub became a reliable single source of truth for marketing teams.