Editorial product journal
We introduced a journal-style browse mode with ambient photography. It increased average session time by 32%.
Sector
Retail
Challenge
Translating physical studio warmth into digital experience
My Role
UX Designer & Frontend Developer
Project Time
4 months
Lumen wanted a tactile shopping journey that mirrored the warmth of their physical studio. We balanced editorial storytelling with streamlined checkout flows.
We introduced a journal-style browse mode with ambient photography. It increased average session time by 32%.
Custom fixtures often need consultation. We built progressive disclosure inside checkout so clients can book a call without leaving the cart.